Middleton, WI - June 23, 2008
Graber, a Springs Window Fashions brand, is updating its Fresco® Roman Shades collection with 86 percent new fabrics in a variety of colors and textures. In addition, Graber is making the operation of these classic window shades easier with the continuous-loop lift system, which maintains cord length and provides added user functionality.
Graber Fresco Roman Shades still come in two distinct window treatment styles — looped, which is created with folds of fabric falling in a teardrop pattern — or flat, which deemphasizes the dimension and flawlessly integrates the shade into the room. The effect of these window shades is ultimately a soft, rippled look that transcends the physical space.
"Our dealers continue to see high demand for Roman Shades because they combine softness and practicality," said Greg Farr, senior vice president of sales and marketing for Graber Blinds. "In addition to a wide array of well-designed choices, the Graber line-up also includes multiple fabrics with the Oeko-Tex Standard 100 designation, providing dealers, interior designers and their customers the added value of 'green' benefits."
The continuous-loop lift system features a curved headrail, which is colored to provide a more cohesive and coordinated look to the overall home décor. Graber offers the headrail with a fabric-wrapped valance to further incorporate the look. In addition to design, the continuous-loop technology provides functionality by reducing light gaps and accommodating larger shades up to 192".
"The technology in our window coverings continues to advance to meet the needs of consumers," said Farr. "Our goal is to provide our dealers and their customers with the best possible experience by providing everything from the right styles, fabrics and colors to an operating system that is easy to control and understand."
Graber Roman Shades can easily be incorporated into any existing home décor. The extensive selection of 69 designs includes 16 new styles ranging from jacquards to traditional solids in a complete range of bright and muted colors. To achieve a coordinated look throughout the home and to home furnishings, 12 of 16 available Roman Shade fabrics also can be used on new Graber Panel Accents™ Sliding Panels. Graber also offers options from sheer to room-darkening opacities and a complimentary 5 1/2" fabric valance with each order.
For more information on Graber Roman Shades, visit http://www.graberblinds.com.
Springs Window Fashions supplies leading retailers and distributors with a complete line of horizontal and vertical blinds, shades, specialty window treatments and window hardware. The company, which is based in Middleton, Wis., markets these products under the brands Graber®, Bali® and Nanik®.