WINDS OF CHANGE BRING UPDATES TO GRABER® NATURAL SHADES
Tradewinds® Collection offers new privacy liners, materials and styles.
Middleton, WI - July 22, 2008
Graber, a Springs Window Fashions brand, is updating its popular Natural Shades with a variety of new materials
and textures. The Tradewinds Natural Shades collection features options in woven rattans, bamboos and reeds —
all available in an exciting range of color options, from deep rich hues that beautify a warm space, to neutral options that
lighten and brighten a room. Graber is also expanding the shades styles available for its Natural Shades, including an elegant
new Looped Roman Shade design and
Panel Accents™ Sliding Panels for larger windows and open floor plans.
Adding functionality to Tradewinds Shades, Graber is the first blinds and shades brand to offer new colored privacy liners and blackout liners, which blend the look of the lining with the woven shades' materials for a seamless appearance. Liners add extra light filtration and energy efficiency without distracting from the shade's look, but previously were available only in white. Now with colored options, consumers can enjoy the beauty of Natural Shades with the privacy and UV protection of a liner. Privacy liners are the same color on both sides, while blackout liners are white on the exterior side.
"Our updated Tradewinds Natural Shades collection is a full line of natural choices designed to provide exceptional variety to our dealers and their customers. We truly have something for all interior design styles and home furnishings with fashion-forward weaves and colors, as well as innovative solutions for light control and windows of various sizes," said Greg Farr, senior vice president of sales and marketing for Graber.
As part of the Graber Green by Nature™ program, a company-wide initiative to engage in sustainable, eco-friendly manufacturing processes and practices, the collection's woven wood fabrics are stained and then air-dried to save energy, and consumers can select from a variety of renewable materials, including bamboo, rattan reed, grass and jute. Additionally, all of the components of Tradewinds Natural Shades are 100 percent recyclable, including the natural fibers and wood headrail made from sustainable wood, and plastic components, which contain up to 10 percent pre-consumer recycled material.
Tradewinds Natural Shades are available in a classic flat-panel style of Standard Roman and Old Style Roman Shade designs, as well as a new Looped Roman Shade with elegant, soft folds of fabric. These styles feature a continuous-loop lift system that makes raising and lowering larger shades easier, or a bottom up/top down option allowing consumers to raise the shade from the bottom or lower it from the top.
For more information on Graber Tradewinds Natural Shades, visit http://www.graberblinds.com.
About Springs Window Fashions
Springs Window Fashions supplies leading retailers and distributors with a complete line of horizontal and vertical blinds, shades, specialty window treatments and window hardware. The company, which is based in Middleton, Wis., markets these products under the brands Graber®, Bali® and Nanik®.