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Graber Is Featured in Southern Living

The 2020 Idea House

Graber is excited and honored to be included in the Southern Living Idea House 2020, the esteemed annual guide to various architectural styles of the region. But the Idea House is also an inspiration for comfortable and timeless homes across the country.

The 2020 Idea House is nestled in the mountains of northern North Carolina, just fifteen minutes from downtown Asheville. According to Southern Living, the project’s interior designer, Lauren Liess, “infused the interiors with soulful antiques, earthy color palettes, and cozy gathering spaces that are just as relaxed as the beautiful Blue Ridge setting.”

Guest room in the idea house featuring natural shades.
Credit: Robbie Caponetto; Styling: Kendra Surface

The retreat shows off Asheville’s down-to-earth style with the inclusion of Graber Tradewinds® Natural Shades. Made from sustainable materials like bamboo, jute, and grasses, the handwoven fabrics feature tighter weaves and softer, more fabric-like textures that add a richness to every space. Each trend-right textile is then custom-crafted into beautiful Graber Natural Shades.

Library in the idea house featuring natural shades
Credit: Robbie Caponetto; Styling: Kendra Surface

We are proud to be the shade of choice in this year’s Idea House with Graber Natural Old Style Roman Shades from the Revelry collection. Each product chosen for the house is independently selected and reviewed by the Southern Living interior designer, so we are especially pleased to be included. You’ll find the Revelry collection of Graber Natural Shades at, where you can even upload a photo of your windows to the Graber Visualizer and view these shades in your own home—virtually.

Kitchen in the idea house featuring natural shades
Credit: Robbie Caponetto; Styling: Kendra Surface

Look for the 2020 Southern Living Idea House online or, if you’re in the Asheville area, take an in-person tour of the home. Check out Pinterest for photos of different Idea House rooms to use as a jumping off point for your own décor choices. Type in “Graber” on Pinterest for even more variety—with our vast array of blinds, shades, shutters, and drapery, you’re sure to find a Graber window treatment perfect for your home design.