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The coastal aesthetic is undergoing a significant evolution, moving away from the nautical theme and toward a philosophy of eco-inspired living. This new style focuses on the raw, tactile experience of the shoreline over clichéd symbols of the sea. It is a design movement rooted in tranquility, sustainability, and a sophisticated, lived-in luxury that feels like a breath of fresh air within this visual style.
Interested in exploring fabric swatches that fit this style? Order free swatches.
Materials Make the Difference
When selecting different design elements, material can make a large impact in the final look. Texture has become the primary language of coastal decor, moving toward materials that celebrate imperfection, with a heavy influence from the Japanese concept of wabi-sabi. Limewash and Roman clay wall finishes create a matte, chalky texture that catches the light in a way that flat paint just can’t. This change in appearance helps mimic sun-bleached stone or salt-crusted cliffs.
Furniture is also leaning into the organic. While searching for the perfect piece, keep in mind the goal is to highlight the natural history of the material. This emphasis on texture extends to textiles as well. Heavy, slubby linens, light gauzy georgette and chunky jute weaves are being layered to create a sensory experience that feels both rugged and incredibly refined.
Window treatments offer a great place to play with texture. Graber Natural Shades showcase the rich texture of natural materials like bamboo, grass and jute. For something lighter, Graber Custom Drapery can be crafted with a wide range of materials from light and sheer to heavier weaves that achieve the desired look.
Coastal Grandmother
A few years ago, a mini décor style charmingly named "Coastal Grandmother" began to appear, celebrating a life of white linen button-downs, garden-fresh hydrangeas, and farmhouse-inspired kitchens. This look has evolved into something more soulful and less curated.
The modern coastal home no longer requires a matching furniture set. Instead, this look leans into the idea of curating a blend of eras. You might see a sleek, Italian sofa upholstered in a rugged linen, paired with a mahogany chest or a vintage wicker chair. This juxtaposition prevents the home from feeling like a vacation rental. It suggests a life lived with intention, where heirlooms are cherished and modern comforts are prioritized. It is a style that feels settled, quiet, and deeply personal.
Bring the Beach Home
Modern coastal design centers around a connection to nature. Think biophilic design, which is the practice of connecting people to the outdoors. This goes beyond a few potted palms. We are seeing the integration of "living walls" in sunrooms and the use of massive, floor-to-ceiling glass windows, effectively turning the entire house into an open-air pavilion.
Window treatments have also shifted toward the organic. Heavy, structured drapes are being replaced by natural woven shades made of grasses and reeds. These filter the sun into dappled light, creating the sensation of sitting under a pier or a coastal canopy. It is about capturing the atmosphere of the coast—the way the light moves, the way the air feels, and the way the natural world interacts with the built one.
Hooked on a coastal vibe? Reach out to a Graber Design Expert today to see how window treatments can help you build this look.
